Eliud Kipchoge Bows Out of Olympic Marathon with Back Pain Despite Innovative Cooling Gear
Eliud Kipchoge, the two-time Olympic marathon champion, withdrew from the marathon event at the 2024 Paris Olympics due to back pain halfway through the race. Sporting an Omius cooling headband designed to help regulate body temperature, Kipchoge’s struggles highlight the physical demands on elite athletes and the role of innovative technology in modern sports.