Tag: NBC Sports

EA Sports Madden NFL Cast Revolutionizes Football Broadcasting with Exclusive Stream on Peacock

In an unprecedented move, NBC Sports and Peacock have teamed up with the NFL, EA SPORTS, and Genius Sports to broadcast a live Madden NFL Cast of the Texans-Chiefs game exclusively on Peacock. This unique broadcast fuses video game dynamics with live football, delivering a data-driven experience. Viewers will see Madden NFL's signature animations alongside real-time stats, thanks to the integration with NFL’s Next Gen Stats and GeniusIQ.