In an unprecedented move, NBC Sports and Peacock have teamed up with the NFL, EA SPORTS, and Genius Sports to broadcast a live Madden NFL Cast of the Texans-Chiefs game exclusively on Peacock. This unique broadcast fuses video game dynamics with live football, delivering a data-driven experience. Viewers will see Madden NFL's signature animations alongside real-time stats, thanks to the integration with NFL’s Next Gen Stats and GeniusIQ.